SEO (Search Engine Optimisation)
Tired of not ranking on Google?
Let us work with you to help your website get found on Google by the local Sussex people you want to find it. We can make sure you get the best slot on Google for local search and stay there.
Our SEO Services
Every business is looking for customers but, thanks to the magic of search engines, those local Sussex customers are looking for your business too. Search engine optimisation (SEO) aims to make your website the first one these customers see when they search for your products or services on Google. Because Google’s algorithms decide which websites should rank where based on a whole host of different factors and can change at any time, experts like us can help you make changes to your website to show Google that your business deserves to be listed top for the relevant searches.
How SEO Works
Google’s job is to provide its users with the most relevant results to their searches. Because some search terms come back with literally millions of results, they have to use a number of factors to decide which are the most relevant for your search. SEO works to make your website appear as relevant to the desired search terms as possible so that Google will rank it highly and customers will click on it. For example, if a plumbing firm wanted to rank highly when someone searched for ‘boiler service in Brighton’ we could use SEO to make their website seem very relevant for that search term.
Local SEO for Local Customers
We specialise in SEO for local businesses who want to appear on page one of Google when someone in their local area searches for their product or service. Because every business is different, we take the time to get to know all about how they work, what they offer and who their target market is. Then we can tailor our SEO strategy to perfectly fit their business and ensure their website is being found by the customers they want.
What SEO Actually Involves
To help our clients’ websites get on the front page of Google, we undertake the following: • Keyword research • Competitor analysis • Website audits • Citation audits • Citation building • On-page SEO • Off-site SEO • Google My Business optimisation • Schema generation • Conversion rate optimisation • Google Analytics & Tag Manager • Google Search Console (Webmaster Tools) management
We know that you probably aren’t that interested in how many people have clicked on your website if none of them have made an enquiry. That’s why we take the time to get to know your target market so we can drive the right sort of traffic to your website to maximise the chance of them making an enquiry or buying something. SEO is a continuous process so we constantly monitor what’s happening on your website and what it’s doing for your business so we can work not only to keep your high ranking if the algorithms change, but also to keep improving and tweaking things to get better and better results.